The client needed to launch their new Terp Chews line, but faced a sensory barrier: conveying the intensity of real fruit flavors and specific cannabis strains through a silent screen. Instead of relying on static packaging shots, we focused on appetite appeal. We designed a high-octane 3D campaign that zooms in on the sugar-coated textures and animates the packaging with glitch-style energy.
HELVU STUDIO × ETEREO
