The client needed to demonstrate the technical superiority of their new RXSG handle, but faced a problem: the true innovation was hidden inside and invisible to the camera. Instead of a traditional product shoot that only scratches the surface, we digitally reconstructed the tool to destroy and rebuild it at will. We designed an explosive motion graphics sequence utilizing X-ray views and animated exploded assemblies to expose the complexity of the internal bearings and grip texturing.
HELVU STUDIO × ETEREO
