The client needed to launch 'Howie Roll', a brand deeply rooted in California sun-grown culture, but faced a challenge: static product shots couldn't capture the laid-back personality of its creator. Instead of a standard commercial, we decided to animate the vibe itself. We designed a hand-drawn 2D animated sequence that invites the viewer right into Howie's living room, seamlessly transitioning from character storytelling to the product.
HELVU STUDIO × ETEREO
