For the K-Wave campaign, Coca-Cola didn't want a video that just stayed on the phone. They wanted it to feel like part of the city. We used the FOOH (Fake Out Of Home) technique. We digitally reconstructed a real location in Queretaro and inserted the giant can with invisible visual effects. More than 30,000 people watched the video thinking it was a real activation in their city.
HELVU STUDIO
